That first sensation is butterflies for an impending Super Bowl Live Stream 90-foot drop. But then riders don a virtual reality headset and become immersed in a journey to Mars. They watch their spacecraft lift off. Earth becomes smaller, and they approach the red planet.
When wearing the headset, it’s not clear how high riders have climbed on this drop-tower ride. Instead of the downtown skyline, they see pictures from the surface of Mars. They start to remember the upcoming free fall portion when, suddenly, they’re falling. The virtual reality headset shows them rushing back to NRG Stadium for Super Bowl LI.
This ride, called Future Flight, is part of the free fan festival called Super Bowl Live that officially begins Saturday and continues through Super Bowl Sunday, Feb. 5. The goal is to entertain people, educate them on the future of human spaceflight and showcase the city.
“It’s about economic development, ultimately,” said Ric Campo, board chairman of the Houston Super Bowl Host Committee.People free fall as they ride the Future Flight, virtual reality ride at Discovery Green on Wednesday, Jan. 25, 2017, in Houston. The so-called Super Bowl Live “Wow Factor” is a free drop-tower, that has … more
The Super Bowl will provide marketing at a level Houston couldn’t afford to buy. Campo said ESPN alone will have 120 hours of live TV related to the event, and the Super Bowl overall will create a minimum of 3.5 billion total media impressions.
Campo hopes the festivities will help convert out-of-towners into repeat tourists, maybe even prompt them to move a business to Houston or open a local office.
NASA and aerospace companies are using the Super Bowl Live nine-day Super Bowl Live to showcase their technologies and to inspire the next generation of engineers, scientists and astronauts.
Subject-matter experts and aerospace professionals will be at Super Bowl Live to discuss the technology that will take astronauts to Mars. Companies will also provide STEM – science, technology, engineering and math – activities for younger visitors.
“The future depends on the youth being educated and a part of space exploration,” said Brian Duffy, vice president of exploration systems at Orbital ATK, the prime contractor for Space Launch System, or SLS, rocket boosters.
Raytheon is sponsoring a science museum on wheels called Trailblazer. The traveling exhibit of the Texas Alliance for Minorities in Engineering will provide hands-on exhibits that teach students about energy, space, weather, biotechnology and aerodynamics.
“I don’t think you can get more American than the Super Bowl,” said Todd Probert, vice president of mission support and modernization at Raytheon Intelligence, Information and Services. “And frankly, partnering with NASA is right in line with that.”
Raytheon is a longtime NASA partner. It manages the Neutral Buoyancy Laboratory where the space agency has a full-scale mockup of the International Space Station, and the company has recently assisted NASA with its cybersecurity.
Super Bowl Live will have a full-size Orion test vehicle on display. Orion is the spacecraft designed to take humans to Mars. Also being showcased is a test engine of the RS-25 that will be used in the first stage of the SLS rocket and a full-scale model of the rocket’s upper stage engine, the RL10.
Aerojet Rocketdyne is the developer and manufacturer of those rocket engines. Julie Van Kleeck, vice president of advanced space and launch programs and strategy, said Super Bowl Live is an opportunity to talk about space to those outside of the space community.
Satellites and GPS have already made space an integral part of day-to-day life, she said, and the SLS rocket can help take space exploration to a new level.
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“Who knows what we’re going to discover and the types of things we will create?” she said.
The Future Flight ride seats 12 and lasts about two minutes. It requires signing a waiver. For those not wanting a 90-foot drop, there’s an area to experience the virtual reality portion.
Duffy, with Orbital ATK, was among the current and former astronauts who rode Future Flight on Wednesday. After donning the virtual reality headset, Duffy spotted the Orion’s Launch Abort System, which is being designed to remove astronauts from danger if there’s an emergency on the launch pad or during ascent.
Duffy said he would have loved to have had that system during his four trips into space.
Orbital ATK is building the main abort and attitude control motors for that system.
Astronauts Scott Kelly and Mike Hopkins also tried the ride. As he was going up, Kelly noted that the liftoff seen in the virtual-reality headset is “a lot faster than real life.
Snickers added a new layer to the Super Bowl commercial hype Wednesday, announcing that it plans to air a live spot during next month’s big game.
Snickers had already said actor Adam Driver would appear in its next Super Bowl spot, which is being created by BBDO New York. Now, the candy marketer has released trailers to tease the ad, which it said will be “performed and broadcast” during the first commercial break within the third quarter.
Despite the benefits of ad time in the one TV event 2017 Super Bowl Live Stream of the year when consumers often intentionally watch commercials, marketers strive to cook up new ways to stand out in the pricey lineup. Snickers is not the only brand using fresh content the day of this year’s game. Hyundai plans to film its 90-second ad during the game and air it just after the game ends.
Every year we challenge ourselves to find new ways to satisfy our fans hunger for entertainment by delivering something new and breakthrough, and there is no better way than being the first to have a Super Bowl live ad,” Snickers Brand Director Allison Miazga-Bedrick said in a statement.
The Snickers teasers, released early Wednesday, joke that along with Mr. Driver the commercial will include “other less famous actors,” as well as stunt horses “and some other stuff we’re still thinking of.” Some of the teaser footage shows horses seemingly auditioning next to life-sized cutouts of the “Star Wars” star.
Along with the 30-second commercial, Snickers is planning to run a 36-hour live stream from the set beginning Feb. 2 at noon ET. Snickers said it would air that content, featuring a mix of themes and appearances from celebrities and influencers, on the site Snickerslive.com and on the brand’s Facebook page.
“There’s no bigger platform for capturing consumers’ attention than the Super Bowl, which is the preeminent live event on television, and as this first-ever live Super Bowl spot demonstrates, innovation in advertising comes as much from outstanding creative ideas as it does from technology,” Bruce Lefkowitz, Fox Networks Group executive VP, advertising sales, said in a statement provided by Snickers.
The Snickers spot featuring Mr. Driver will mark the Mars brand’s third consecutive commercial during the Super Bowl and its sixth overall appearance. Sibling brand Skittles released its 30-second spot on Tuesday.
Todd Holloman, vice president of Super Bowl LIVE, says the Houston Super Bowl Host Committee’s goal is to highlight Houston as a city of the future, and Super Bowl LI as a Super Bowl of the future, by showcasing Houston diversity and innovation.
Diversity, he says, can be seen in Houston LIVE, a city block dedicated to the story of Houston, the culinary options spread throughout Discovery Green, and an impressive all-Texas musical lineup.
We have two stages,” says Holloman. “[On] our Music 2017 Super Bowl Live Live Main Stage, we have headliners such as Solange, Leon Bridges, ZZ Top, Blue October, Lecrae — great headlining artists, all from Texas. Houston’s own The Suffers will be performing on what we call ‘Super Saturday,’ February 4, with Gary Clark Jr [and] ZZ Top.” And 40 local and regional acts will take the second Discovery Green Concert Stage.
The best example of Houston innovation may be the product of the committee’s partnership with NASA, Future Flight, a virtual reality journey to Mars with a 90-foot drop tower.
“You’re going to go all the way to Mars,” says Holloman. “Then you’ll drop down through the open roof of NRG and land on the 50-yard line.” If you’re already queasy, Holloman says, you can experience it from ground level too.
Total, Holloman says it’s 750,000 square feet with 67 musical acts, 24 DJs, 29 food trucks, nightly water projection shows at Kinder Lake, four firework displays, three TV networks (Fox, NFL Network and CNN are all broadcasting from Jones Lawn) and Future Flight. But if that’s not enough, for the first time, NFL Experience is connected with Super Bowl LIVE, the host committee’s signature event.
NFL Experience Driven by Genesis, pro football’s interactive theme park, is taking over George R. Brown Convention Center next door for seven days of player autograph sessions, photo ops with the Lombardi trophy and plenty of interactive games, so you can race against NFL players on a 40-yard-long LED wall, do your best Roger Staubach in a Hail Mary simulator or “make the call” in an instant replay booth.
Regardless of whether or not you’ll be heading down to NRG on February 5, Holloman wants all Houstonians “to be able to experience Super Bowl LI, to feel like they are able to come down and have that experience, either through NFL Experience or through Super Bowl LIVE, that they can say they took part in the activities of Super Bowl LI.
“For the football fan, for the casual fan, for anybody just wanting to enjoy the action of a Super Bowl, it’s a great opportunity to come down and see what it’s all about.”
Super Bowl LIVE opens January 28 and continues through February 5 at Discovery Green, 1500 McKinney. For information, visit housuperbowl.com. Free.
NFL Experience Driven by Genesis also opens Super Bowl 2017 Live Stream January 28 and continues through February 5 next door at the George R. Brown Convention Center, 1001 Avenida De Las Americas. For information, call 866-849-4635 or visit superbowl.com. $25 to $55. Natalie is a contributing writer who adores all things pop culture and longs to know everything there is to know about the Houston arts and culture scene. On a good day, she’s 15 percent there.[source]