Airbnb, a big name in the accommodation sharing industry, brought an unexpected political message during the 2017 Super Bowl event. They showed an advertisement highlighting cultural diversity and hashtag #WeAccept.
The Super Bowl often does not favor political advertisements. However, the delicate message from Airbnb is still given in the context of the United States having a heated argument after President Donald Trump’s decree on stopping the influx of refugees and refugees.
The 30-second Airbnb commercial features faces of people from different races, genders, and ages with the words: “No matter who you are, where you’re from, who you love or who you worship, we all belong ”.
This is one of the commercials that seem to be spreading acceptance and cultural diversity during deep political polarization. On Twitter, Airbnb founder and leader Brian Chesky also announced that the company will donate US $ 4 million over four years to the International Rescue Committee to support refugees.
Airbnb’s goal is to provide short-term housing over the next five years to 100,000 people who need it. The ad, which was not disclosed before the match, caused a mixed reaction on Twitter.
Trump’s decree on January 27 issued a ban on entry to all refugees, regardless of nationality, for 120 days, and banned Syrian refugees indefinitely. The decree also stopped issuing 90-day visas for migrants or visitors from seven predominantly Muslim countries, including Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen. However, this ban was temporarily lifted by another order issued by a federal judge on February 3.
The aforementioned commercial is one of a number of promotions intended to convey a certain message. Another ad from the 84-year-old household retailer 84 Lumber talks about the journey of the mother and daughter who seem to be trying to get to the US through the Mexican desert.
On YouTube, this 5-minute video is described as causing too much controversy to be able to broadcast on television and to show that the mother and daughter have reached a large wall and cannot pass through. At the end of the ad, a message appears: “The will to succeed is always welcome here” /
84 Lumber had to revise the TV commercial after it was rejected because of excessive political content. The ad has also sparked a series of different reactions on social networks.