Sponsors back away from Tampa Super Bowl parties

In a everyday December, St Pete satisfaction president Nathan Bruemmer would be operating the phones, checking in with the usual corporate sponsors, shoring up backing for the next summer time’s parade and festival, one among the largest LGBTQ activities in the usa.

This, of course, isn’t always a normal December. And after a year off because of the coronavirus pandemic, Bruemmer is locating sponsors for pride 2021 a chunk greater hesitant to sign up.

With instances nonetheless spiking nationwide, occasion organizers everywhere are facing the identical problem. That’s specially evident in Tampa, which in a few weeks will host the branded event of all branded occasions: the Super Bowl.

organizations that commonly bounce on the threat to journey the NFL’s bandwagon and host non-public parties or different ancillary activities are bailing on this year’s big sport. AT&T and Bud mild have stated they received’t host in-character festivities. other organizations lengthy associated with high-quality Bowl occasions, consisting of SiriusXM, Rolling Stone and ESPN, have now not but settled on plans.

Buccaneer Rob Gronkowski’s annual “Gronk seaside” party was in talks to take vicinity in Treasure Island. however this month, organizers halted it in part due to the fact “several large sponsors of their event aren’t helping in-man or woman activities,” in step with one e-mail between town officials. remaining yr’s Gronk seaside sponsors blanketed Monster energy, Bose and Wendy’s.

“We’re seeing brands maintain to expose interest in potentially doing activities, but they’re certainly being very measured in solidifying exact plans, considering the ever-evolving situations,” stated Will Weatherford, co-chairman of the metropolis’s tremendous Bowl Host Committee.

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economic offerings enterprise USAA, a companion of the NFL’s Salute to carrier program, usually hosts an distinctive gathering for veterans and own family contributors, but received’t achieve this this yr, stated Yvette Segura, vp for the Tampa market. The enterprise will nevertheless support the reason, she stated, just no longer thru an in-person occasion.

‘I don’t want to be accountable for developing a superspreader sort of occasion,” stated Segura, the chairwoman of the Tampa Bay Chamber. However first, it’s simply flat-out irresponsible to do something like that, knowing the surroundings that we’re in.”


The catch 22 situation isn’t particular to the extraordinary Bowl. Organizers of all kinds of activities hoping to go back in 2021 preserve walking into comparable roadblocks.

“There’s a whole lot of sponsors which can be just hesitant,” said Ivy field, advertising coordinator for the Tampa Bay Black background pageant.